Visual development and environment design for Angel Soft's Gold Award-winning "Potty-tunity" campaign. The brand's first Super Bowl initiative, reaching 100M+ viewers during Super Bowl LIX.

MY CONTRIBUTION

• Environment concept development and set design

• Visual development and style frame creation

• Custom typography exploration for motion graphics

• Spatial storytelling and layout design

• Collaboration with animation and creative teams

THE WORK

Created environment design and visual development for Angel Soft's "Potty-tunity" campaign. Developed detailed environments, set designs, and typographic treatments for the campaign's animated content, bringing the Angel Soft brand to life in warm, inviting spaces appropriate for major national campaign exposure.

My work included designing environments for campaign teasers, developing the visual language for promotional content, and creating typography and motion graphics elements. The campaign supported Angel Soft's first-ever Super Bowl appearance, with the brand's :30 spot airing during Super Bowl LIX just before halftime.

CAMPAIGN RECOGNITION

The "Potty-tunity" campaign won Gold at the 2025 New York Festivals Advertising Awards in the Activation & Engagement: Best Use Broadcast category. The integrated campaign included the Super Bowl broadcast commercial, promotional teasers, social content, and multi-channel activation materials.

• Gold Award: New York Festivals Advertising Awards (2025)

• Super Bowl LIX campaign (February 9, 2025)

• 100M+ viewers reached during Super Bowl broadcast

• Angel Soft's first-ever Super Bowl initiative

• Created by Grey New York, produced by Psyop

Campaign teaser showcasing environment design and visual development for Angel Soft's Super Bowl LIX initiative.

VISUAL DEVELOPMENT PROCESS

STYLE FRAME & ENVIRONMENT CONCEPT

Style frame and visual development - mood, lighting, and environment design.

ENVIRONMENT DESIGN EXPLORATION

Environment concept sketches - spatial design and layout planning for animated campaign content.

TYPOGRAPHY EXPLORATION

Custom typography development for motion graphics. Exploration of typographic voice that informed campaign direction.

Final animated content - environment design and visual development shown in campaign promotional materials.

SUPER BOWL BROADCAST

PROJECT DETAILS

• Studio: Psyop

• Client: Angel Soft

• Agency: Grey New York

• Campaign: "Potty-tunity" Super Bowl LIX Initiative

• Role: Environment Design, Visual Development

• Year: 2025