BUILDING BOLD BRANDS

Project bínci

The Bínci brand concept revolves around an Italian pasta with a commitment to championing health and the joyful spirit of mealtime.

This brand places a significant emphasis on curating delightful and memorable dining experiences, infusing each meal with a palpable sense of fun and shared enjoyment.

Project Halo

The Halo brand concept is designed to enhance security and support in everyday life. Leveraging its distinctive high-resolution aperture illumination feature, Halo ensures ongoing brand recognition and fosters a consistent experience throughout the customer journey.

Project Imprint

Imprint is an innovative brand concept that focuses on utilizing individual biometric data for enhancing personal well-being. This concept bears similarity to consumer-level DNA testing, which provides insights into one's genetic heritage and potential health issues. Imprint aims to empower individuals by illuminating their unique biometric profiles in a way that promotes a deeper understanding and improvement of their health and wellness.

Concept Design for Imprint Brand (Storytelling):

Biometric data portrayed as landscape carved in the sands of time, ever evolving. Similar to rings in a tree trunk coupled with a fingerprint as a unique identifier. Through the archaeological discovery of the past can Imprint uncover relics to help understand the path to the future.

By studying an individuals past patterns of biometric data Imprint can assist on identifying potential health and wellness issues in the future.

Project Wondrus

Wondrus reimagines the shopping experience with its innovative app that turns shopping into a game. This app encourages users to earn points and stay engaged through incentives for browsing and continuous interaction. Also offering a multiplayer feature, allowing users to shop alongside friends and connect via their contact lists, adding a social dimension to the shopping journey.

Project Block

Block is a brand concept centered around a blockchain-based data service. This service offers companies a subscription model to safeguard and authenticate data. Utilizing the robust security and transparency of blockchain technology, Block aims to provide businesses with an advanced solution for data protection and verification.

PROJECT FRONTS/ASH

Project fronts/ash assists individuals in finding a balanced integration of work and personal life with education, mentorship and advocacy.

Creative Direction: Illustrating life’s opposing forces creating a fulcrum and balance of two parts using color and value relationships.